Important Information


MAY 23, 2020 : Workshop #1 @ Online 

AUGUST 15, 2020 : Workshop #2 @ Online

OCTOBER 3, 2020 : Workshop #3 @ Online

OCTOBER 3, 2020 : Beginning of Marketing Campaign

OCTOBER 30, 2020 : End of Marketing Campaign

NOVEMBER 1, 2020 : Beginning of Winner’s Marketing Campaign

NOVEMBER 30, 2020 : End of Winner’s Marketing Campaign

Workshop #1 @ ONLINE

Workshop #2 @ ONLINE

Workshop #3 @ ONLINE

You will receive your cheque at the end of each workshop, assuming all contract deliverables are met e.g. full attendance of workshops with the amount of people specified in the contract, etc.


After the 3rd workshop (October 3), in order to obtain your social media spend cheques, you will need to upload your social media receipts by end of the marketing contest.



Workshop Programs

– Saturday, May 23, 2020 @ ONLINE

MAD Alumni Speaker : Shirsha
– “Getting Out There”


MAD Workshop #2 : MENTORING
– Saturday, August 15, 2020 @ ONLINE
External Speaker : Danny Harvey @ City of Brampton
“Programming Performing Arts – The Business of Programming in an Intercultural City”

External Speaker : Demetrius Nath @ antiskeptic entertainment
“How to Successfully Market Yourself — And What to Avoid”
External Speaker : Krystal Kiran from House of Kiran 
“The Triple Load of 3rd Culture Kids: Building & Cultivating a Multi-Disiplinary Performing Arts Career as a South Asian-Canadian Artist
External Speaker : Heine Nielsen @ Sound of Innovation
“‘Loudness’ –Curating and Building Talent in Europe vs. North America”

MAD Workshop #3 : SOCIAL MEDIA
– Saturday, October 3, 2020 @ TBC



Frequently Asked Questions


What is MAD aka. #MonsterArtist Development?

It’s a program investing in diverse professional artists by supporting their career via workshops, connections with industry experts and other professional artists.

The MAD program also gives participating artists professional video productions (fully paid for), access to marketing team assistance and marketing budget, etc.

Past artists include:

  • Aakanksha Sharma – Mirchi Music Award for Critics’ Choice – Upcoming female vocalist of 2020

  • Jonita Gandhi – Mirchi Music Award for Best Play Back Singer – Female for the song Gilehriyaan (Dangal) in 2017 OR Voice of the chartbuster “The Breakup Song” (Ae Dil Hai Mushkil)

  • Abhilasha Chellam – Winner of 2009 Sa Re Ga Ma Pa Marathi Singing competition on Zee Marathi

  • Bishakh Jyoti – Nominated for best director at the Mirchi awards in 2015

  • Sanchari Bose – Award-winner of National Scholarship at NCRT for Indian classical music

  • and many more…

See previous MAD artists’ videos here.

What is special about the 2020 MAD?

The 2020 MAD program consists of 3 comprehensive workshops that will include sessions by various industry experts, training on marketing concepts, running social media campaigns and more — bigger and better than ever!

As a participant, you are required to participate fully in all workshops with 2 members (interview candidates) from your group.

See dates and tentative schedules here.

As an artist, do I need to prepare anything for the workshops?

Yes, prior to the 3rd workshop on October 3, we ask that you fill out a form with information on your group. That way, we can prepare the workshop with the best possible output for you.

Please stay tuned for the URL for this…

As a speaker, am I expected to stay for all workshops?

No, as an external speaker you will be required to attend the one workshop in full as mentioned on your contract – i.e. both your talk and the workshop portion of the day.

Are you thinking of the COVID-19 situation?

YES! We are following the COVID-19 sitation very closely. We care about everyone’s safety, hence the 2020 workshop(s) will be online depending on recommended health regulations at the time.

Will all workshops be online?

We are following the COVID-19 situation very closely. For now, the May workshop will be online.

Please stay tuned for more information on subsequent workshops.

Will we perform at the workshops?

No. All performance will be at the #BollywoodMonster Mashup festival in July 2020. Here we will record your performance which alongside interviews with you, will end with a video documentary to be promoted on social media (paid for by us).

Will we be interviewed at the workshops?

Yes. Interviews will happen, for your final documentary video, at both BMM and MAD workshops.

How about payments?

We pay artists as soon as the deliverables agreed upon are met.

Please refer to your agreement for your exact payment schedule.

Other questions?

Please check our website,
or email your personal MonstrARTity contact directly.




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